Saturday, April 18, 2026
Bread

TikToker faces N50m lawsuit over viral ‘long-lasting’ bread video

A TikTok user identified as Love has disclosed that she is being sued for N50 million by a bread company following a viral video in which she questioned the unusually long shelf life of a loaf in her possession.

The clip, which gained traction across social media platforms, showed her expressing concern that the bread remained fresh in appearance and smell even after two months.

According to her account, she deliberately avoided mentioning any brand name or displaying identifiable logos in the video. Despite this, she said she was later contacted by a company that claimed to be affected by the post.

In a subsequent update shared with her followers, Love revealed that she received a legal notice from solicitors representing Bon Bread.

She added that the company had also reached out to her through a direct message shortly after the video began circulating online.

The TikToker said the legal action came as a surprise, insisting that her original post did not point to any specific manufacturer. She explained that her intention was simply to share her observation and seek opinions, not to accuse any brand of wrongdoing.

Her video had sparked widespread reactions, with many viewers demanding that she disclose the name of the bread, while others speculated and mentioned different brands in the comment section.

Some users also shared personal experiences with bread products that appeared to last longer than expected.

Providing further details, she recounted her shock upon receiving the legal letter. “Hello, guys, you won’t believe what I’m holding in my hands. Bon Bread sent their solicitors to serve me this letter,” she said.

She continued, “You remember the video I made three days ago about the bread that has stayed for two months in my shop without going bad? I was very intentional in that video. I didn’t mention any brand, and I didn’t show their logo. I was that careful.”

Love also addressed the reactions that followed her initial post, noting that pressure from viewers to reveal the bread’s identity intensified online discussions.

“Some of you in the comment section were saying, ‘Oh, you are a liar, you would have told us the name of the bread…’ while others mentioned different brands and shared their own experiences,” she added.

She further disclosed that the company’s message came a day after the video was uploaded, suggesting that the situation escalated quickly despite her attempt to remain neutral.