Afrobeats superstar Davido has revealed a significant shift in his musical direction, announcing plans to prioritise authentic African sounds as he enters a new phase of his career after years of global success and international recognition.
The award-winning singer made this known during an appearance on the Official UK Afrobeats Chart Show, where he spoke extensively about his artistic journey and future ambitions.
Davido explained that having achieved major milestones on the global stage, he now feels fulfilled enough to focus on music that reflects his roots and personal identity.
According to him, his next body of work will move away from Western-inspired sounds, as he no longer feels pressured to chase international validation. He noted that his experiences performing around the world and receiving multiple Grammy nominations have given him the confidence to create music that is deeply African in sound, rhythm, and storytelling.
“At this part of my career, I have performed everywhere, sold out every arenas. I have been to three Grammys in the last three years,” Davido said during the interview.
“The music that is coming next is very Davido, it is very African. We have done it so I am not really looking to really do western sounds,” he added.
The singer also took time to acknowledge the support he has received from his fans across the African continent, singling out South Africa as one of his strongest markets outside Nigeria.
He stated that a large percentage of the South African population is familiar with and appreciative of his music, describing the country as a key part of his continental success story.
Davido further highlighted a major milestone in his career when he topped South African radio charts with an Afrobeats record, describing the achievement as particularly significant given the country’s musical landscape.
He explained that radio airplay in South Africa is often dominated by American music and local South African genres, making his success as a Nigerian Afrobeats artiste even more remarkable.
“I remember when I had the No. 1 song on radio in South Africa. For you as an Afrobeat artist to get a No. 1 song in SA? Cause if you look at the top songs there, they are American and South African music,” he said.
The singer’s comments have sparked conversations among fans and industry observers, many of whom see his decision as a broader statement about the growing confidence of African artistes on the global stage.
