Nigerian content creator and actress Bukunmi Adeaga-Ilori, popularly known as Kiekie, has revealed that she deliberately avoids collaborating with skit makers whose content she considers excessively vulgar, saying such partnerships do not align with the values of her brand.
Speaking during a recent podcast interview that gained widespread attention on Sunday, the entertainer stressed that maintaining a consistent public image is more important than pursuing every collaboration opportunity.
Kiekie said her decision is based entirely on brand identity rather than personal feelings towards other creators.
According to her, she carefully considers whether a potential collaboration reflects the standards she has established for her audience and the companies that work with her. She maintained that preserving her brand’s reputation remains a key factor in the choices she makes within the entertainment industry.
During the interview, Kiekie was asked whether there were particular skit makers she would never work with. She responded that she would not collaborate with creators whose content she believes is overly vulgar or indecent. Although the interviewer requested that she mention a specific individual, the actress declined to name anyone, insisting that her comments were not directed at a particular person.
When pressed further to identify a creator who fits that description, Kiekie said she could not point to one individual despite having encountered several examples. She explained that her concern lies with content that heavily revolves around revealing body parts or sexually suggestive themes, noting that such material does not fit the image she has built over the years.
“So if you’re too much breasts, bumbum, not that I have a problem with it, but it’s just brand alignment,” she stated, emphasising that her decision is based on compatibility rather than judgement.
The actress was also careful to clarify that refusing to work with certain creators should not be interpreted as a lack of respect for their talent or success. She acknowledged the effort many content creators invest in building their careers and said she appreciates their hard work even when their creative direction differs from hers.
“My inability to collaborate with you doesn’t mean that I look down on what you do or I don’t respect what you do or I don’t see your hard work,” she said.
According to Kiekie, different creators appeal to different audiences, making it natural for entertainers to choose collaborations that fit their personal brands and business objectives. She added that forcing partnerships without shared values could ultimately affect how brands and commercial partners perceive her work.
“I recognise your hard work but we just don’t align. It will affect the way my own brands are approaching my own work,” she explained.
